LOOTusa.com       New Media Manager / Site Producer 1998 - 2000 Established and operated the New Media Department; oversaw the daily operations of LOOTusa.com. As a Senior Manager (and the company's first employee), developed and maintained departmental budgets, forecasts, operational reports, critical analysis and strategic planning. Worked interactively with Sales and Marketing Departments to create new revenue streams, increase product visibility, reinforce brand identity and generate national partnership interest. Increased impressions, users and visits by 400% in two years without incurring additional costs by training the company's reception team to engage in below-the-line marketing such as direct e-mail marketing, site introductions, award designations, search position strategy and editorial link acquisition. Strengthened traffic retention, increasing the duration of the average visit from 7 to 16 minutes with effective in-house campaigns and contests, driving users to new or overlooked areas of the site. Managed Web design and development staff, either in-house or via remote administration. Hard-coded site script for LOOTusa.com and LOOT.com in Visual Interdev using HTML, DHTML and DLL technology, allowing for quick replication of content for co-branded channel usage. Facilitated the site's year 2000 re-build by developing user-friendly design and navigation architecture, accommodating both novice and expert users. Researched and coordinated, with the IT and Engineering Departments, the implement of new multi-media technology including auction service, subscription service, co-branded and WAP enabled channels for a variety of vertical markets including real estate, jobs, cars and personals. Developed viable, cost-effective online advertising media by adapting database and web harvesting applications to meet the realistic needs of the site's growing multi-media clientele. Communications law savvy: kept staff activity, site technology, privacy disclosures and user policy up-to-date with online legislation. Intuitive and on-target troubleshooting abilities, combined with a strong commitment to deadlines, work ethics and professionalism, created an atmosphere conducive for the advancement of media and technological irrigation.